From the WorldTour peloton to one of the most distinguished universities in the world, we bring you the ultimate applied science coaching. The Altura coaching philosophy combines the scientific foundations of exercise physiology with the realities of life. Our personalized training methodology melds physical, mental and emotional elements and focuses on the whole athlete for longevity and life enjoyment.
“This project has been stewing in my mind for some time. I always assumed my passion for the sport would wane as I reached my final years, but the opposite seems to be happening. I have more passion and motivation than ever before, so how can I fuel that passion and make a contribution to the sport I love? Altura is the answer. I have found my purpose and am living my passion and want to inspire others to do the same. Altura allows me to truly embrace my own goals as a professional cyclist while helping others reach theirs as well.”
— Rory Sutherland, Founder, Altura Grup